Project Overview
MAGIC is an interactive home-gym product that streams personal training into a ‘Mirror’ gym product that allows anyone to get personally trained by the world’s best athletes in their own home. Their AI tracking technology gives the user live feedback as the trainer shouts real-time corrections into their position, pace, and range of motion.
I worked closely with MAGIC’s marketing manager and co-founder to understand their target market and competitors. This collaboration aimed to identify opportunities to elevate their email design, ads and other creative materials.
My Contributions
I designed and developed email campaigns using Klaviyo, ensuring brand consistency and clear, engaging messaging for their weekly newsletters. Beyond email, I created targeted display ads in collaboration with the SEO manager, aligning visuals with campaign goals and audience segments.
Additionally, I refreshed their visual identity by introducing new textures and accent colours to their brand palette, giving their athletes stronger individual presence. The updated look was well-received and has since been rolled out across their website and broader marketing materials.
