One key lesson I learned during this project is that no part of the design process should be overlooked — even tasks that seem small at first. Early on, I underestimated the importance of content and focused too heavily on the visual design. This created setbacks later in the project, as disagreements emerged around messaging, user communication, trademark issues and SEO strategy.
To resolve this, we held several meetings with the founders, senior stakeholders and product team to align on the messaging and prevent these issues from affecting our launch timeline. After multiple rounds of content revisions, we secured approval and agreed to continue refining the content post-launch, using analytics to better understand how users engage with it.
The biggest takeaway for me was the critical role clear, strategic copywriting plays in digital projects. It’s not just about filling space — it’s about communicating why your technology matters and how it improves people’s lives. Good copy captures attention, evokes emotion, builds curiosity, and inspires action. It’s essential for increasing brand awareness, generating quality leads, and ultimately, driving business growth.
